Zlatibor Knitters in the Socialist Yugoslavia Media Discourse

In the first half of 1970s, a beautiful, young, modern and well‑groomed urban woman was dominant figure in media discourse Yugoslav women’s magazine “Bazar”. The characters rural women appeared only sporadically. One few were Zlatibor knitters — employed fashion production Sirogojno Style, which second last century created recognizable identity domestic foreign market. aim this paper is to compare way major minor female presented mentioned provide an answer question whether (and what extent) their images are compatible. terms methodology, relies on analysis textual visual messages published issues 129–285